Individual report Essay Example | Topics and Well Written Essays - 2000 words - 2

Individual report - Essay usageOnline operation has also enabled the hawk PLC to effectively communicate the features and other factors relating to their services to their customers and potence customers. On their website customers brush off create their own accounts making it easier for customers to access any information that they want regarding the phoners services. increase of a tailored user interface and activities enables Sky to support and enrich its sustainable business practices.The merriment industry is a difficult industry to penetrate and as much difficult for a familiarity to maintain its living on the market. Sky faces a lot of competition from equally able companies such as Virgin Atlantic. To keep its hold on the market and more so to maintain its hold of its present customers, it becomes exigent to diversify its marketing techniques and such way is through the use of electronic media, in particular the internet (Miletsky 2009 p. 217).The advent of satellit e made it possible for Sky to boost its market position. The marketing objectives for Sky have always been to create fresh interest and demand for Sky and to make sure potential customers understand the benefits that come along with using Skys products. However, as much as this is prerequisite or seems necessary in keeping a business going, an extra component of awareness is added to musical accompaniment this. The campaign and communications have also become an integral part of Sky Digitals marketing mix embracing public relations (PR), sponsorship and consumer promotions, in-store marketing, branding and direct marketing activities (Whalen 2009 p. 172).Focus on e-marketing has proved to be important in most industries, with the target market carving the direction the company takes. For Sky, the major part of its business is aimed at providing digital content. Their target market is divided depending on the content. For example, films would case film lovers and couples, home ban king would suit busy, career minded people and