The Ramayana Family Role Essay Example For Students

The Ramayana Family Role Essay The Ramayana Hindus are extremely respectful and prideful people with many strong core beliefs. These beliefs have been passed down through the ages in The Ramayana. Throughout this epic poem, Rama, his family, and many others exemplify what it means to be Hindu. Rama is considered to be a perfect Hindu and follows all aspects of Hinduism flawlessly. This includes following duty, honor, responsibilities based on a person’s place in society, and most important to Rama, family. In the epic The Ramayana, family is portrayed as the most important aspect to the Hindu belief. The importance of family is shown early in the epic when King Dasaratha begs of Viswamithra to not take Rama away from his family, or at least to wait till he’s older. Viswamithra wants to take him on a journey to perform a yagna, or a journey to conquer the five-fold evils. The king’s love for his son Rama was most likely the strongest of all relationships, greater even than that of husband and wife. Rama’s father assumed the role of a teacher his son and gave all his good aspects of learning to him while growing up. We will write a custom essay on The Ramayana Family Role specifically for you for only $16.38 $13.9/page Order now Since this father and son bond was so strong, the king had great difficulty in handing Rama and his brothers over to the sage and was said to have â€Å"the look of one delivering hostages into the hand of an enemy. †(Narayan, 10) On Rama’s journey, Rama met a beautiful princess who eventually became his wife, though only after proving her worthiness by completing the task of rebowing Vishnu’s bow. When King Dasaratha heard of this he swelled with pride and couldn’t have been more proud of Rama and his brothers. After marrying, Rama’s father treats him as his equal and even as a friend. Over time, Dasaratha grows old, and with the utmost trust and pride in his son Rama, decides to pass on his throne to him. However, one of Dasaratha’s wives forces the king to banish Rama from the city for fourteen years because of a past predicament. Dasaratha is tremendously heartbroken. The king begs for Rama to not leave, and is in a state of complete immobility from the situation. The king shows how important family really is when he says to Rama with all seriousness, â€Å"How can I bear to see you go? I will not survive your departure. (Narayan, 49) When news arrives to tell that Rama will not be returning, King Dasaratha dies while the messenger is still talking to him. This shows how important family really was to the king. He knew Rama was to return after his fourteen year banishment, but the king could not last that long without his son by his side. Rama showed an incredible amount of respect to family as well. He was willing to take on many great sacrifices in the interest of family harmony. He anticipated what his father desired and acted cheerfully without even being told. He never questioned the ethics of his fathers actions or his stepmothers actions, even when they seemed crazy to others or affected Rama personally. He followed orders from his father and mothers without question and felt honored while doing so. He called all of his stepmothers mother as a sign of respect and saw them as equals to his biological mom Kausalya. When his stepmother Kaikeyi told Rama that his father would no longer pass the throne to him and he would be banished for fourteen years Rama asked no questions and immediately agreed to leave. He even felt honored in doing so. â€Å"Throughout he referred to Kaikeyi in the gentlest terms and always as â€Å"mother†. †(Narayan, 60) He continued to call Kaikeyi mother even after he found out it was her who wanted him gone; he even agreed she had the right to decide who was to be king. He also stated that his parents are of highest command and that he will do anything they tell them when Vasishtha, Rama’s guru, tried to take authority and stop Rama from leaving. Rama stayed loyal to his brothers and his wife Sita through the epic. .ued9e80c4338fc7259ecdf00b33dcfabc , .ued9e80c4338fc7259ecdf00b33dcfabc .postImageUrl , .ued9e80c4338fc7259ecdf00b33dcfabc .centered-text-area { min-height: 80px; position: relative; } .ued9e80c4338fc7259ecdf00b33dcfabc , .ued9e80c4338fc7259ecdf00b33dcfabc:hover , .ued9e80c4338fc7259ecdf00b33dcfabc:visited , .ued9e80c4338fc7259ecdf00b33dcfabc:active { border:0!important; } .ued9e80c4338fc7259ecdf00b33dcfabc .clearfix:after { content: ""; display: table; clear: both; } .ued9e80c4338fc7259ecdf00b33dcfabc { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ued9e80c4338fc7259ecdf00b33dcfabc:active , .ued9e80c4338fc7259ecdf00b33dcfabc:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ued9e80c4338fc7259ecdf00b33dcfabc .centered-text-area { width: 100%; position: relative ; } .ued9e80c4338fc7259ecdf00b33dcfabc .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ued9e80c4338fc7259ecdf00b33dcfabc .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ued9e80c4338fc7259ecdf00b33dcfabc .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ued9e80c4338fc7259ecdf00b33dcfabc:hover .ctaButton { background-color: #34495E!important; } .ued9e80c4338fc7259ecdf00b33dcfabc .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ued9e80c4338fc7259ecdf00b33dcfabc .ued9e80c4338fc7259ecdf00b33dcfabc-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ued9e80c4338fc7259ecdf00b33dcfabc:after { content: ""; display: block; clear: both; } READ: Violence Against Women In Intimate Relationships EssayRavana’s sister, who was extremely beautiful and perfect in every way, wished to pleasure and serve Rama but he remained strong and refused, for his heart belonged to Sita. He wished for nothing but to please his wife and would do anything for her. He even risked his life by battling Ravana in order to save her. After Rama defeated Ravana and saved Sita, he not only became King again, he was made Emperor of the World. He requested that his trustworthy brother Lakshmana become the yuvaraja, or prince, though he ultimately the position to his other brother Bharata, who ruled the kingdom while Rama was gone. Rama’s brothers were perpetually loyal to Rama and could not have loved him more. They were furious when they heard he was banished and would no longer become crowned king. Lakshmana, outraged, threw on his battle robe and weapons and was ready to take on a whole army to see that Rama was crowned king, as he rightfully should be. He even stated, â€Å"I know no father and no mother, other than you. †(Narayan, 52) He loved his brother so much that he saw him as greater than his own parents, who gave him life. Lakshmana would have died at any moment for his brother Rama; this is why he decided to leave with Rama on his banishment and swore to protect him with his life. Rama’s other brother Bharata, who was away at the time, was also appalled when he heard the news of Rama being banished. It was Bharata’s mother who banished Rama and when he found out that it was she who was responsible he told her, â€Å"If I do not snuff your wretched life out with my own hand, do not pride yourself that it’s because you are my mother, but you are spared because Rama would despise me for my deed. (Narayan, 58) It was Bharata who was to be crowned king after Rama was banished, however he did not wish this upon himself and begged for Rama’s forgiveness and asked him to come back and take the crown. Rama declined and Bharata agreed to rule the kingdom while he was gone, but he vowed to step down fourteen years from the day Rama left, whether or not he came back. Bharata took and wore Rama’s sandals to show that the throne was Ramas and that he would rule Ayodhya in his name while he was gone . He even refused to go back into the kingdom but stayed outside of the gates, for he felt unworthy. Sita also showed great love, compassion, and loyalty to Rama. Sita was the epitome of womanly virtues and purity and she was almost perfect in appearance. Fro the moment she laid eyes on Rama she couldn’t sleep or even rid her mind of Rama, and she thought about killing herself if she could not be with him. Sita, too, refused to stay when Rama was banished and eventually convinced Rama to take her with him. She stated that there would be no point in living if he was not there with her. One day, while Rama was out trying to catch a golden deer that was really a trick, a voice disguised as Ramas shouted for help. Lakshmana was protecting Sita at the time and knew it was most likely a set up so he did not worry about it. However, Sita worried greatly and did not understand that he was safe. She desperately wanted Lakshmana to go save Rama. She stated, â€Å"If you don’t want to save him, there is nothing more I can do, nor anyone I could turn to for support. The only thing left will be for me to build a fire and throw myself into it. †(Narayan, 84) By saying this, Sita shows that she would rather die than live without Rama, showing how much she cares for him. .uc8965bb2e6b102f5a300e257f7b9bdad , .uc8965bb2e6b102f5a300e257f7b9bdad .postImageUrl , .uc8965bb2e6b102f5a300e257f7b9bdad .centered-text-area { min-height: 80px; position: relative; } .uc8965bb2e6b102f5a300e257f7b9bdad , .uc8965bb2e6b102f5a300e257f7b9bdad:hover , .uc8965bb2e6b102f5a300e257f7b9bdad:visited , .uc8965bb2e6b102f5a300e257f7b9bdad:active { border:0!important; } .uc8965bb2e6b102f5a300e257f7b9bdad .clearfix:after { content: ""; display: table; clear: both; } .uc8965bb2e6b102f5a300e257f7b9bdad { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uc8965bb2e6b102f5a300e257f7b9bdad:active , .uc8965bb2e6b102f5a300e257f7b9bdad:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uc8965bb2e6b102f5a300e257f7b9bdad .centered-text-area { width: 100%; position: relative ; } .uc8965bb2e6b102f5a300e257f7b9bdad .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uc8965bb2e6b102f5a300e257f7b9bdad .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uc8965bb2e6b102f5a300e257f7b9bdad .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uc8965bb2e6b102f5a300e257f7b9bdad:hover .ctaButton { background-color: #34495E!important; } .uc8965bb2e6b102f5a300e257f7b9bdad .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uc8965bb2e6b102f5a300e257f7b9bdad .uc8965bb2e6b102f5a300e257f7b9bdad-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uc8965bb2e6b102f5a300e257f7b9bdad:after { content: ""; display: block; clear: both; } READ: Twenty Parts of the Brain and Their Functions EssayThis loyalty and desperation was also displayed when Sita almost hung herself when she thought Rama had forgotten her after she was captured by Ravana. After being saved from Ravana, she proved her purity and served not only as queen, but as part of Ramas family. Family was the most important core value to the Hindus and was shown in many ways throughout the epic. To dishonor ones family was the worst punishment that one could bring upon him or herself. Rama’s family members were willing to die for each other, and unfortunately some even did. Were it not for Ramas relationship with his family, he would not have succeeded in the way he did. Rama and his brothers achieved a sense of family harmony with the virtuous, wise, and strong elder brother, the obedient, extremely devoted younger brothers, and the self sacrificing, ever-loving wife. Rama has served as a perfect role model for thousands of generations in India. The Ramayana displays the way a son, husband, and brother should act in a Hindu society. Cultures today still value family relations, but the bond is nowhere near the same as shown in The Ramayana.

The eNotes Blog A Murder at Pemberley P.D. James and her AusteniteMystery

A Murder at Pemberley P.D. James and her AusteniteMystery Renowned and prolific mystery writer P.D. James has done what very few authors would dare to do in a serious way: tread on the territory of her fellow British, and much beloved, author Jane Austen. Not since Anne Telscombes almost universally declaimed attempt to finish Austens last novel, Sanditon, has an author dared to mess with the English icon. Not only that, but James has taken as her own two of literatures most beloved characters, Elizabeth Bennet and Mr. Darcy from what is arguably Austens most popular work, Pride and Prejudice. Jamess new novel is Death Comes to Pemberley. Elizabeth and Darcy have been married for six years and have two young sons. All seems to be well, until a body is found in the woods of the estate. The author maintains that she tried very hard to remain faithful to both the characters and voice of Austen. Here is the opening paragraph of Death Comes to Pemberley: It was generally agreed by the female residents of Meryton that Mr. and Mrs. Bennet of Longbourn had been fortunate in the disposal in marriage of four of their five daughters. Meryton, a small market town in Hertfordshire, is not on the route of any tours of pleasure, having neither beauty of setting nor a distinguished history, while its only great house, Netherfield Park, although impressive, is not mentioned in books about the countys notable architecture. The town has an assembly room where dances are regularly held but no theatre, and the chief entertainment takes place in private houses where the boredom of dinner parties and whist tables, always with the same company, is relieved by gossip. You can see that James does try to set that tone from the beginning. As many readers know, this is the opening line of Austens Pride and Prejudice: It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife. Whether readers will warm to this adaptation or not remains to be seen. Readers of other Austen take-offs, like the comical works Pride and Prejudice and Zombies or Sense and Sensibility and Sea Monsters,  certainly arent expecting much of an artistic homage. Will James be able to win over some of the harder cored Austenites? A smattering of authors have been able to pull off such a feat. One thinks of the recent novel March by Geraldine Brooks. Here, the main character, John March, returns home from the Civil War to the characters in Louisa May Alcotts classic Little Women. As popular and well-received critically as Brooks novel was, there were plenty of detractors. What do you think? Is it a good idea to carry on in the voice of another author?

Identify a current business issue Research Paper

Identify a current business issue - Research Paper Example This has caused businesses to take a step back and consider ethics seriously. Companies rely on auditors and accountants for their financial processes. For this reason, a strict code of ethics should be followed by accounting professionals. Even though it is common to find unethical behavior in accounting professions, ethics in accounting is vital because it is important to ensure a correct and clear financial image of a business, to instill confidence and trust with stakeholders and the public and to prevent fraud, embezzlement or financial scandals. Ethics are the backbone of any business and it is vital that ethics are implemented within the accounting and bookkeeping systems of an organization (Axline, 1990). Like other operating bodies involved in business activities, Accountants also need to focus on ethics set by the company in order to solve the problems and complexity that they will encounter. For example, the capital markets’ need to focus on the broken up profits th at may attract an organization’s management authorities to bend or even break accounting rules to inflate reported net income. In these situations, technical competence is not enough to resolve the dilemma (Hoffman, 1996). Qualitative Research The chosen method of qualitative research for conducting research on Ethics in Accounting is literature review, which facilitates the researcher to read and analyze the collected data from various sources and incorporate it in his research. Hypothesis Even though it is common to find unethical behavior in accounting professions, ethics in accounting is vital because it is important to ensure a correct and clear financial image of a business, to instill confidence and trust with stakeholders and the public and to prevent fraud, embezzlement or financial scandals. Literature Review Ethics are said to be an intangible asset of any organization and a key to success as it a system which is led by the moral and fair systems helps distinguishi ng the wrong or right. Problems in ethical system are, infect, a situation faced by a group of persons or by an individual, and to solve these ethical problem, they need to get complete information (â€Å"Role of Ethics in Accounting†, 2011). According to Axline (1990) in his journal about accounting, ethics are the backbone of an organization and play a vital role in the development of the organization. As the importance of ethics is increasing, organizations are becoming more conscious about the ethical system in their book keeping and accountancy. Ethical environment in the accountancy and book keeping is now subject to scrutiny and criticism from the media, regulators, and public interest groups (Axline, 1990). Although accounting is a very helpful record of a business and it is a most valuable sort of knowledge, people who are directly or indirectly related to the firm believes that the accounting records should be same like a pure science and it should be strong enough to solve some problems of the firm. Similar to the medical and legal professions, society is also obligate to give grants to the public accountants some extra and especial rights which help them improving their performance and handle certain activities with more proficiency as they are suppose to get something good in return (Mautz, 1988). Professional practitioners are always on the higher expectations of the public and they are

Biosmilars Essay Example | Topics and Well Written Essays - 1000 words

Biosmilars - Essay Example nclude assessment of toxicity and a clinical study that includes assessment of immunogenicity and pharmacokinetics or pharmacodynamics are required since they are sufficient to show safety, purity and strength in one or more appropriate conditions of use for which the reference product is licensed. There must also be demonstration of comparable quality from the initial development (Patrawala, 2010). There are additional risks that come up with biosimilars. Immunogenicity and switch related issues are risks that are brought about by biosimilars. These risks reduces quality, efficacy and safety of biosimilars to patients that use them. The challenges associated with the approval of biosimilars include ability to switch, immunogenicity, and traceability of batches. Other challenges that the managing bodies have encountered when approving the Biosimilars include indication extrapolation, interchangeability, and substitution. To offset the challenges mentioned, the European Medicines Agency has come up with regulatory measures in meeting the development and approval of this biosimilars. However, the goal-oriented strategies steered by the objectives are portrayed in one part of their products for the patients, which has now followed the Europe’s approach. To offset this problem, there is a need for transparent labeling of product information for biosimilars so that the patients and the physicians can use to make an informed decision. ABPI has set of codes that ensure companies devote considerate resources to that their activities are compiled with. Any complaint that is made against the company is taken as a serious matter both by the industry and the company. Sanctions are also applied agianst a firm that is rule against the breach of code (Abpi.org.uk, 2015). Consequently, firm must ensure that every personnel are well trained according to the code and need to have a robust operating procedures where all the activities and materials within the code are reviewed

Windows HPC Server 2008 Research Paper Example | Topics and Well Written Essays - 1750 words

Windows HPC Server 2008 - Research Paper Example This paper discusses the main aspects of Windows HPC Server. This paper will outline the windows HPC Server’s basic working structure, its advantages and disadvantages, its current uses and new features of this server technology. OVERVIEW OF WINDOWS HPC SERVER Microsoft Windows HPC Server (HPCS) is a modern technology based generation of HPC (extreme performance computing) that offers performance, enterprise-level services and extendibility for an extremely prolific HPC framework. Additionally, the HPCS offers a comprehensive and incorporated cluster arrangement encompassing the task or job scheduler, operating system, cluster management, message passing interface v2 (MPI2) support and scrutinizing elements. Moreover, the latest developed Windows Server ® 2008 64-bit, HPCS ranges to thousands of CPU processing cores and comprises a management console that facilitates practically maintenance and checking system strength and constancy. In this scenario, the job scheduling agil ity and interoperability facilitates incorporation in Windows-based HPC platforms maintains service-oriented architecture (SOA) or group workloads. Furthermore, Windows HPC Server 2008 offers a lot of facilities such as improved efficiency, simplicity of use and scalable performance that is why it is the most effective solution for Windows platforms (Microsoft, 2008) and (Microsoft Corporation., 2008). HOW IT WORKS This section presents an overview of the working and functioning method of Windows HPC Server. This section will discuss that how Windows HPC Server works? Basically, Windows HPC Server is designed on a group of servers that comprises a single head node and one or more compute nodes as stated in the below given Figure 1. In this scenario, the main head node that currently offers switching from fail component to backup component using Windows Server 2008 Enterprise accessibility services, SQL Server powers and clustering is responsible for managing all the rights to access the cluster resources as well as it is the particular position of operation, organization and job development in support of the compute cluster. Moreover, Windows HPC Server offers a lot of tools to manage accessible Active Directory, directory service-based arrangement for security, complete functions and handle account. One major example of these tools is System Center Operations Manager (Microsoft, 2008) and (Hand, 2010). Figure 1- Windows HPC Server Working Arrangement Image Source, (Microsoft, 2008) The installation process of Windows HPC Server encompasses mounting the OS on the main head node, combining it to an Active Directory domain, and afterward applying the HPC Pack 2008. In this scenario, there is a page named as â€Å"To Do List† which outlines the steps needed to finish the setting of our compute cluster. These steps encompass describing the network designing standard management, physical layout and incorporating compute nodes to the cluster. Moreover, Window s HPC Server offers Node model, which is a simple method to describe the preferred arrangement of the compute nodes, as well as a simple interface that helps improve the fundamental Windows Deployment Services of

The Importance Of Strategic Marketing Plan For Nestle Marketing Essay

The Importance Of Strategic Marketing Plan For Nestle Marketing Essay The definition of FMCG is Fast Moving Consumer Goods which is alternative for CPG (consumer packaged goods) inclusive of production, marketing and distribution. FMCG are durables that are consumed regularly. The industry involves selling, supply chain management, production, financing, activities that generate an income on sales due to fast turnover. The purchase cycle of some of these items is small in comparison to other durables. 1.1 FMCG industry economy FMCG is wide industry with many competitors. The number of manufacturers is growing. The investment in this industry is also growing. 1.2 Common FMCG products Some of the examples of FMCG products are: * Coffee, * Tea, * Dry cells, * Greeting cards, * Gifts, * Detergents, * Tobacco and cigarettes, * Watches, * Soaps, * Plastic goods, * Paper products, * Batteries, * Bulbs, * Cosmetics Some common FMCG product categories include: * Food and dairy products, * Glassware, * Paper products, * Pharmaceuticals, * Consumer electronics, * packaged food products, * Printing and stationery, * Household products, * Photography, * Drinks One of the leading companies in Sri Lanka that is well known for FMCG is Nestles. 2.0 Introduction Nestle Lanka PLC deals in the manufacturing of food and beverages in Sri Lanka .The food items are mainly dairy products. The company produces noodles and coconut milk powder products too. The brand names used by Nestle Lanka PLC are, NESTOMALT, MAGGI, NESPRAY, MILO, and CERELAC. This company in globally situated with the Head office in Sri Lanka. 3.0 Areas looked into in the strategic plan Introduction SWOT Analysis STPD Analysis BGC Matrix Michael Porters Five Forces Model Brand Recall Value Future Trends Marketing Strategy Marketing Targets from the financial year 2010-2011 The 4 Ps-Products, Promotion, Price, Place Marketing Research Marketing Budget Implementation Controls 3.1 The Noodle Market Basically made of flour under modern production facilities. Each production requires a good for consumption certification. Other than bread noodles in Sri Lanka has a quite a large demand. Noodles differ according to the raw material used. It also differentiated according to the size of the noodle. Some of the popular noodles are Rice vermicelli in Sri Lanka, Beehoon in Malaysia, Mee fun in China, Bifun in Japan, and the list goes on. But the largest consumption is by China and Japan. 3.1.1 Maggi Noodles Maggi is very popular among Sri Lankan as the 2 minutes noodle. This is an instant product. Although this was popular among busy women in the urban areas, the semi urban women who made it a point to cook each day, was extremely concerned of the nutrition value of the food that their children had turned a blind eye to this product. Although there was a lot of money spent on advertising, Maggi sales were slow. Months of research showed Nestles that there target market was wrong. They needed to target the children for they were the ones who enjoyed the flavour. Maggi moved from being a convenient product to fun product. The slogan went on to say Fast to cook, good to eat. Maggi was aggressively promoted by sponsoring childrens events, giving free samples, media advertising showing a 2 minute preparation to feed hungry children after play. The sole purpose being communicated of the benefits and convenience of this 2 minutes meal.5.JPG It was in late 2000 that the instant soupy noodles were introduced. The ad will bring a smile in many as you hear the words Appi podi sellamak karamu, Ammi kiyana kota kanna, bonna In addition Nestles offered other Maggi products like sauces, ketchups, seasonings, etc., but the noodles was the most popular of them all. There was a decline in the market with Prima put out an instant noodle that was palatable to Sri Lankans called Prima Kottu Mee. But Nestles was quick to counter act with spice flavoured Maggi noodles, which helped win back the lost market share. There after Maggi had very little competition, till early 2008 when information spread on the unhealthiness of the substance in the sachet. 4.0 SWOT Analysis SWOT analyses Strengths, Weaknesses, Opportunities, and Threats of the business. SWOT looks in-depth into internal and external factors that affect the objective of Nestles noodles. Strengths Market leader, Brand loyalty, Distribution channels, Advertising strategy Weaknesses Heavily dependent on One flavour ,Minor distribution problems, Health related issues Opportunities Unexploited rural markets, Increasing number of working youth, Innovative flavours for Sri Lankan taste buds Threats Strong presence of regional competitors, Competitive pricing (Prima), Affinity of Sri Lankan to Chinese food 5.0 STPD Analysis of Maggi Noodles Segmentation: Based on lifestyle and habits of urban families Targeting: Kids, Office goers Positioning: With statements such as 2 minute noodles and Easy to cook, good to eat Differentiation: Taste, Flavours, Packaging 6.0 BCG matrix The BCG matrix is known in many names. (Aka B.C.G. analysis, B.C.G.-matrix, Boston Box, Boston Consulting Group analysis) The creator is Bruce Henderson for the Boston Consulting Group in 1970. Helps businesses to use analytical tools to allocate resources in strategic management. bcg.bmp 6.1 Michael Porters Five Forces Model Porters five forces were developed by Michael E. Porter in 1980. This is an analysis of competitors and their strategies. This is an important tool when structuring a strategic process Porter identifies forces affect all markets and sectors and their profitability within the industry. With the information acquired from the Porters five the Nestles will be able to decide ways to manipulate the industry. Rivalry among Competing Firms Rivalry among competitors is very fierce. There are scarce customers because the industry is highly saturated and the competitors try to snatch their share of market. Market Players use all sorts of tactics and activities from intensive advertisement campaigns to promotional stuff and price wars etc. Hence the intensity of rivalry is very high Bargaining Power of Consumers Bargaining power of consumers is also very high. This is because switching costs of most of the goods is very low and there is no threat of buying one product over other. Customers are never reluctant to buy or try new things off the shelf. Potential Development of Substitute Products There are complex and never ending consumer needs and no firm can satisfy all sorts of needs alone. There are plenty of substitute goods available in the market that can be re-placed if consumers are not satisfied with one. The wide range of choices and needs give a sufficient room for new product development that can replace existing goods. This leads to higher consumers expectation. Potential Entry of New Competitors Does not have any measures which can control the entry of new firms. The resistance is very low and the structure of the industry is so complex that new firms can easily enter and also offer tough competition due to cost effectiveness. Hence potential entry of new firms is highly viable. Bargaining Power of Suppliers The bargaining power of suppliers of raw materials and intermediate goods is not very high. There is ample number of substitute suppliers available and the raw materials are also readily available and most of the raw materials are homogeneous. There is no monopoly situation in the supplier side because the suppliers are also competing among themselves. 7.0 Marketing Strategies 7.1 Financial objective To increase profit by 15% from the profit declared as at Dec 2010. The budget for the marketing promotion is Rs. 2,000,000/- Budgeted Profit Loss Account 2011-2012 Rupees in Millions11.gif Sales 25 Cost Of Goods sold 5 Gross Sales 6.jpg 20 Administrative Expenses 1 Marketing Expenses 2 R D 0.5 Promotion 1 Distribution 0.5 Marketing Research 1 Miscellaneous 0.5 7.2 The 4 Ps Product: Introduction of a healthier noodle. A red rice flour to be introduced. Increase the fibre contents. Add artificial nutrients. Make the product cheaper for the rural fork. 100 grams, 200grams, 400 grams packets to be introduced. Price: Healthier noodles to attract health conscious clientele. A family pack to be introduced at a discount of 5%. The packet that goes at Rs 40 to be sold at Rs.35.9.jpg Place: Large distribution network. Distribution to small shop lets. Have a mobile van distributing samples at a Sunday fair. Get a renowned chef famous among the rural fork e.g.: Mr.Pubilis Silva to demonstrate certain dishes with the use of Maggi noodles. Promotion: Communicate to the public the health aspects in consuming Maggi noodles. Advertise using rural children running through paddy fields to capture the hearts of semi urban. Use young public figures, icons; brand ambassadors may it be sports like Tehani Guruge for Squash, Charith Rajapaksha for Cricket under 17.or child actors and actresses. Promote in schools. 7.3 Time line 7.4 Future trends 7.4.1 Objectives 8.jpg Introduction of characters that attract the attention of kids. Organizing of programs and competitions for kids at Vihara Maha Devi Park or children schools. Cooking demonstrations with the use of Maggi- awards and hampers for innovative recipes. 8.0 Research methodology Target Area: Small towns Customers: Kids, House wives Shop sample: Minimum 25 Customer Sample Size: Minimum 75 8.1 Implementation Controls Monitoring, review and control will be done by the Director Marketing at Nestles. Monthly review with Director Finance and CEO of Nestles. 8.1.1 Areas of monitoring Implementation of marketing plan Actual to targeted goals. Gap of analysis Corrective action Redo marketing plan after review 9.0 Conclusion 9.1 Re-launch of Maggi Till 2008 Maggi was a core brand for Nestles. It was at the beginning 2011that Nestles decided to go healthy with new tastes and added nutrition.http://www.google.lk/images?q=tbn:ANd9GcToIkd3Q-v9CuxtPAD15wZFf4IAgSx-xGqb2D46M3x6eTCEjqFd4bzSFA 17.jpg 9.2 Maggi takes the Health Route In May 2011, Nestles introduced Maggi Rathu Kakulu.

My Beautiful Gun :: Personal Narrative Writing

If you really want to stop a conversation dead in its tracks, tell people you own a gun. Depending on where you are located, people often don't know how to process the idea that a young woman is a proud, capable, unapologetic gun owner. Men aren't sure if you're a rabid, man-hating feminist arming yourself against the patriarchy. Women are a little more curious and might ask questions — why did you get a gun, what does it look like — but many of them would never consider handling a gun, much less owning one. I bought my gun a few years ago. I didn't buy it for self-defense as many people think. When I applied for my gun permit through the police department, I was told that I should go for a "home protection" license rather than a "target license" because it would be easier to get. The home protection license meant I could keep my gun loaded in my home but could only bring it once a month to the shooting range to shoot, carrying it in a locked box with ammo separate. The target license allowed me to go to the range to shoot as often as I wanted, but I had to keep it in a locked box with ammo separate not only when carrying it but also at home. I wanted a target license. My reason? How in the world would I learn to shoot a gun if I could only go to the range once a month? I genuinely wanted to learn to shoot, to gain that skill. More than anything, I wanted to know that I could safely handle and use a gun. My fascination with guns has been long-standing. Ever since I was a young girl, I gravitated toward "shoot-em-up" movies and television shows. After bedtime, I'd pull a blanket over my head and across my 19-inch Zenith black and white television in my bedroom so I could surreptitiously watch Starsky and Hutch, Charlie's Angels and Baretta. I was in love with Dirty Harry. The bigger the gun, the better. Although I glorified guns in my fantasies, in reality I knew that they were inanimate objects that had been so infused with power, danger, mystery and sin and had become a symbol of what was wrong in society that owning one seemed out of the question for years. When I finally decided to buy a gun, I took the entire process very seriously, taking lessons, reading up on them, talking to people who owned them and making sure I was emotionally ready to shoot and own one.

Digital Advertising

Digital marketing uses the Internet and information technology to extend and improve traditional marketing functions. The science of digital marketing is about technology that delivers, measures and serves campaigns and messages to the right people at the right time. Reach is a simple but powerful criterion for success in marketing. Digital advertising refers to any advertising that is created and displayed using computer technology primarily based around the World Wide Web. Digital advertising is an important part of the digital marketing business.Digital advertising is very important for brands that seek to communicate and engage with their customers, especially when speaking in terms of purchase decision making and brand perception. In marketing, time spent with an advert is an important measure. There is a clear connection between the amount of time a user spends actively engaging with an online advert and a consumer’s subsequent behavior with that brand. It is now recogni zed that the web, e-mail and sms are part of everyday life. Digital advertising provides a richer and closer relationship with consumers. Digital advertising replaces disruption with engagement.Since many digital users are active, any response to a digital advert is almost always immediate. Digital advertising communicates with consumers in real time. Online advertising has become a very powerful tool for marketing over the last few years. Since the Internet has become a more popular form of entertainment than television for the younger generation, the use of digital advertising as entertainment as well as a platform to sell products has been a major success of advertising on the Internet. Ad operations are generally understood to be the intricate set of tasks that happen between online display advertising sales and billing.It is the technical and administration details that have to be put in place to make campaigns go live, run smoothly and deliver. It is the prerequisite for an ef fective online ad sales business. Some of the main areas of expertise within ad operations are: trafficking, creative testing, creative development, optimization, inventory forecasting, yield management and reporting. There are massive risks and costs associated with bad ad operations. One of the most visible impacts of bad ad operations is the creation of organizational noise and chaos.Late creative input, bad communication and missing paperwork creates a lot of internal stress and also impacts negatively on the consumer satisfaction of advertisers. The commercial impact is under delivery, non- compliance and discrepancies. The under delivery of a campaign can certainly be mitigated by a good ad ops team even though it cannot always be prevented. It is possible to reduce under delivery and under billing of campaigns by monitoring delivery throughout the campaign and clearly communicating technical specifications to agency contacts. The aim of good ad ops is to prevent discrepancies before they occur.Investigate them extensively and resolve them if they occur. When ad ops team don’t follow best practice guidelines discrepancies occur. The commercial impact of this is calculated by: % campaigns with discrepancies x average discrepancy rate x monthly sales. For publishers selling plenty of ads in a month, a good ad ops team is required to keep average discrepancy rates at the barest minimum and not to view high discrepancy rates as an occupational hazard. The negative brand impact of non compliance like running an ad from a restricted category (e. g. porn, religious) is massive on a brand name site.Ad ops creates a check and balance system to approve ads before they are sold and QA them before they go live. In addition to ensuring that all creatives fall in line with publisher’s editorial guidelines, good ad ops employs efficient methods for managing the complexity introduced by third party tags, rotation and geo- targeting. Networks must have effi cient ad ops department to deal with thousands of potential clients running on thousands of sites. Efficient ad ops teams keep networks on top of privacy issues. Ad ops teams deliver campaigns with incredible targeting, handle complex ad formats, forecast inventory and build workflow.

The Lowbrow Movement in Art History

The Lowbrow Movement in Art History Lowbrow is a movement - slowly gaining momentum - that doesnt necessarily care if The Art World recognizes it as such. What matters to Lowbrow is that most of us average people do recognize it. Anyone who has ever watched cartoons, read Mad magazine, enjoyed a John Waters film, consumed a product with a corporate logo or possessed a sense of humor shouldnt have a hard time getting comfy with Lowbrow. Lowbrow-the-Movement has here been assigned a circa of 1994, as that is the year that Lowbrow artist extraordinaire Robert Williams founded Juxtapoz magazine. Juxtapoz showcases Lowbrow artists and is currently the second best-selling art magazine in the U.S. (This seems like a good time to mention, too, that Williams claims copyright on the word Lowbrow. As both pioneer and current grandee of the movement, he is certainly entitled.) The roots of Lowbrow, however, go back decades to Southern California hotrods (Kustom Kars) and surf culture. Ed (Big Daddy) Roth is frequently credited with getting Lowbrow, as a movement, underway by creating Rat Fink in the late 1950s. During the 60s, Lowbrow (not known as such, then) branched out into underground Comix (yes, that is how it is spelled, in this context) - particularly Zap and the work of R. Crumb, Victor Moscoso, S. Clay Wilson and the aforementioned Williams. Over the years, Lowbrow has unapologetically picked up influences from classic cartoons, 60s TV sitcoms, psychedelic (and any other type of) rock music, pulp art, soft porn, comic books, sci-fi, B (or lower) horror movies, Japanese anime and black velvet Elvis, among many other subcultural offerings. The Legitimacy of the Lowbrow Art Movement Well, The Art World seems to get to decide these things. Time will tell. Its worth noting, however, that The Art World didnt cotton to many movements when they first emerged. The Impressionists endured years of lampooning by art critics - many of whom probably went to their graves kicking themselves black and blue for not buying early Impressionist works. Similar stories exist about Dada, Expressionism, Surrealism, Fauvism, the Indian River School, Realism, the Pre-Raphaelite Brotherhood...aw, gee whiz. Itd be easier to list the times The Art World got in on the ground floor of a movement, wouldnt it? If the test of time for legitimacy (as an artistic movement) means that Lowbrow speaks/spoke, in visual terms, to the millions of us who share a common cultural, symbolic language - albeit a lower or middle class, media-driven language - then, yes, Lowbrow is here to stay. Anthropologists will probably study Lowbrow in the future, to attempt to figure out late 20th and early 21st U.S. societal influences. Characteristics of Lowbrow Art Lowbrow was born of underground or street culture. The single most common tactic that Lowbrow artists employ is to poke fun at convention. They know the rules of art and consciously choose not to abide by them. Lowbrow art has a sense of humor. Sometimes the humor is gleeful, sometimes its impish and sometimes its born of sarcastic comment, but it is always present. Lowbrow draws heavily on icons of popular culture, particularly those now commonly known as Retro. Tail-end Baby Boomers will recognize them straight away​ unless said Boomers were raised in an environment that disallowed outside influences. Lowbrow, while it is defining itself, goes by a number of aliases: underground, visionary, Neo-Pop, anti-establishment and Kustom are but several examples. Additionally, John Seabrook has coined the phrase Nobrow, and one has also seen the term Newbrow. For the time being, most Lowbrow art isnt sanctioned by the critical/curatorial/gallery-going mainstream. The few exceptions to this seem to be happening primarily in the greater Los Angeles area, with a smattering of southern Florida exhibitions thrown in. Juxtapoz magazine is the best bet for becoming acquainted with Lowbrow artists. Lowbrow currently suffers something of an identity crisis, due to having a wide variety of artists lumped into it. For example, the designer of a simple, kitschy decal may be accorded the same Lowbrow designation as the artist who composes a technically masterful Lowbrow painting or sci-fi sculpture. Hopefully, this will sort itself out in years to come. Meanwhile, you might want to begin collecting Lowbrow now, for the sakes of your grandchildren.

Accessing and Managing MS Excel Sheets With Delphi

Accessing and Managing MS Excel Sheets With Delphi This step-by-step guide describes how to connect to Microsoft Excel, retrieve sheet data, and enable editing of the data using the DBGrid. Youll also find a list of the most common errors that might appear in the process, plus how to deal with them. Whats Covered Below: Methods for transferring data between Excel and Delphi. How to connect to Excel with ADO  (ActiveX Data Objects) and Delphi.Creating an Excel spreadsheet editor using Delphi and ADORetrieving the data from Excel. How to reference a table (or range) in an Excel workbook.A discussion on Excel field (column) typesHow to modify Excel sheets: edit, add  and delete rows.Transferring data from a Delphi application to Excel. How to create a worksheet and fill it with custom data from an MS Access database. How to Connect to Microsoft Excel Microsoft Excel is a powerful spreadsheet calculator and data analysis tool. Since rows and columns of an Excel worksheet closely relate to the rows and columns of a database table, many developers find it appropriate to transport their data into an Excel workbook for analysis purposes; and retrieve data back to the application afterwards. The most commonly used approach to data exchange between your application and Excel is  Automation. Automation provides a way to read Excel data using the Excel Object Model to dive into the worksheet, extract its data, and display it inside a grid-like component, namely DBGrid or StringGrid. Automation gives you the greatest flexibility for locating the data in the workbook as well as the ability to format the worksheet and make various settings at run time. To transfer your data to and from Excel without Automation, you can use other methods such as: Write data into a comma-delimited text file, and let Excel parse the file into cellsTransfer data using DDE (Dynamic Data Exchange)Transfer your data to and from  a worksheet using ADO Data Transfer Using ADO Since Excel is JET OLE DB compliant, you can connect to it with Delphi using ADO (dbGO or AdoExpress) and then retrieve the worksheets data into an ADO dataset by issuing an  SQL query  (just like you would open a dataset against any database table). In this way, all the methods and features of the ADODataset object are available to process the Excel data. In other words, using the ADO components let you build an application that can use an Excel workbook as the database. Another important fact is that Excel is an out-of-process ActiveX server. ADO runs in-process  and saves the overhead of costly out-of-process calls. When you connect to Excel using ADO, you can only exchange raw data to and from a workbook. An ADO connection cannot be used for sheet formatting or implementing formulas to cells. However, if you transfer your data to a worksheet that is pre-formatted, the format is maintained. After the data is inserted from your application to Excel, you can carry out any conditional formatting using a (pre-recorded) macro in the worksheet. You can connect to Excel using ADO with the two OLE DB Providers that are a part of MDAC: Microsoft Jet OLE DB Provider or Microsoft OLE DB Provider for ODBC Drivers. Well focus on Jet OLE DB Provider, which can be used to access data in Excel workbooks through installable Indexed Sequential Access Method (ISAM) drivers. Tip: See the  Beginners Course to Delphi ADO Database Programming  if youre new to ADO. The ConnectionString Magic The ConnectionString property tells ADO how to connect to the datasource. The value used for ConnectionString consists of one or more arguments ADO uses to establish the connection. In Delphi, the TADOConnection component encapsulates the ADO connection object; it can be shared by multiple ADO dataset (TADOTable, TADOQuery, etc.) components through their Connection properties. In order to connect to Excel, a valid connection string involves only two additional  pieces of information -  the full path to the workbook and the Excel file version. A legitimate connection string could look like this: ConnectionString : ProviderMicrosoft.Jet.OLEDB.4.0;Data SourceC:\MyWorkBooks\myDataBook.xls;Extended PropertiesExcel 8.0;; When connecting to an external database format supported by the Jet, the extended properties for the connection needs to be set. In our case, when connecting to an Excel database, extended properties are used to set the Excel file version.   For an Excel95 workbook, this value is Excel 5.0 (without the quotes); use Excel 8.0 for Excel 97, Excel 2000, Excel 2002, and ExcelXP. Important:  You must use the Jet 4.0 Provider since Jet 3.5 does not support the ISAM drivers. If you set the Jet Provider to version 3.5, youll receive the Couldnt find installable ISAM error. Another Jet extended property is HDR. HDRYes means that there is a header row in the range, so the Jet will not include the first row of the selection into the dataset. If HDRNo is specified, then the provider will include the first row of the range (or named range) into the dataset. The first row in a range is considered to be the header row by default (HDRYes). Therefore, if you have column heading, you do not need to specify this value. If you do not have column headings, you need to specify HDRNo. Now that youre all set, this is the part where things become interesting since were now ready for some code. Lets see how to create a simple Excel Spreadsheet editor using Delphi and ADO. Note:  You should proceed even if you lack knowledge on ADO and Jet programming. As youll see, editing an Excel workbook is as simple as editing data from any standard database.

Reforms in progressive era Essay Example | Topics and Well Written Essays - 750 words

Reforms in progressive era - Essay Example People in progressivism believed that problems within the society such as violence, poverty, racism, poor health, class warfare, and greed could be addressed through the provision of a safer environment, good education, honest government, and efficient workplace. Progressives were people living in cities, had a college education, and were of the idea that the government could be an agent of change (Schlesinger, 2003). Key reforms One of the areas that were of target for reforms by the progressives was the direct or indirect impacts of the high wave of immigration and industrialization in the 19th century. From 1900 to 1910, about 8.8 million immigrants entered the US, many of whom were from regions, religions, and ethnic groups that were different from American immigrants from Western Europe. Those coming from southern Europe offered cheap labor that supported the rapid growing industries and were in their high numbers in densely populated urban areas. Politicians and political parti es started to target these immigrants to pursue their own goals. On the other hand, the poor health care, housing, and sanitation, as well as the increased use of child labor in factories and homes became a focus for reformers (Schlesinger, 2003). ... As a result of this, legislation establishing minimum safety and housing standards were introduced (Schlesinger, 2003). One of the most dominant people of the progressive era was Theodore Roosevelt. He is on record for bringing reforms that changed people’s welfare and the economy at large. One such reform is the expansion government powers within the economy by creating new power for organized labor to manage and exert leverage against employers. By doing so, Roosevelt played direct roles in ending labor disputes, and in some occasions threatened to use the army to settle disputes between coal mine owners and miners (Schlesinger, 2003). The new deal The new deal was an idea created by Roosevelt when he started expanding the government in order to come up with institutions that would protect different groups of citizens such as farmers and workers. This was mainly to protect people from the great depression and material crisis by enabling citizens to question the powers of cor porations. In doing so, Roosevelt strengthened the executive, influenced political formation and defined agendas for future political debates (Schlesinger, 2003). Reform in the new deal Social security Act This was a legislative act, which formed social security system in the US. The act was signed into law by Roosevelt in 1935, and it created a social insurance program meant to pay retired works aged 65 years or older some income after retirement. The act formed a system of insurance for the unemployed, disabled and the aged based on the employer and employee contributions. Much of the funding came from taxes existing workers (Schlesinger, 2003). Tennessee valley authority This is a federally owned corporation

Why does God let people suffer Essay Example | Topics and Well Written Essays - 1250 words

Why does God let people suffer - Essay Example The existence of a powerful and benevolent deity responsible for the design and creation of the world as well exercising power over the laws of nature has been debated by both skeptics and believers for millennia. Skeptics have often enquired; If God is all knowing all powerful and all good as most religions tend to believe, then it translates there should be no evil in the world because he would be able and willing to prevent its occurrence. Conversely, believers claim that despite his possession of the above attributes, he has given humanity freedom of choice, which would be moot, if he were to exercise these powers over them. David Hume’s articles attempts an explanation of the compatibility of God’s nature with the imperfection and evil that characterizes the world. Hume takes it for granted that God exists, his focus in the article is to determine if evidence of an infinitely good powerful and perfect God can be derived from the imperfect nature of the world. With inference form Hume’s work this paper will defend this claim that the nature and existence of a benevolent God cannot be deduced by humans from the natural and imperfect condition of the universe. In support of this claim, Hume puts forward several arguments to demonstrate the nature of Gods workmanship of the universe and the many flaws, which in the eyes of human intellect cannot logically be used as inference of benevolent God. The fact that pain exists and animals are doomed to suffer it is the first contrivance of evil in Gods supposed creation, through pain and pleasure animals are forced to become vigilant as they engage in the never ending routine of self-preservation. Hume posits that pain in unnecessary and should not rationally be used as the extreme opposite of pleasure. When an animal is hungry or thirsty for instance, instead of just feeling a reduction of the pleasure it briefly experienced should why should it feel the pain of this deficiency (Clark 82)? If the world was created by a benevolent and all-powerful God, should he not simply eliminate the pain that courses so much suffering and substitute it with absence of pleasures? The unpredictable and sometime s punitive character of our natural environment also makes it difficult for the human faculty to understand or accept that a benevolent creator could have been behind the universe’s design (Hume). The world is fraught with disasters many, which man can neither predict nor prevent and it would be logical to assume that God in his goodness would mitigate to either end them or turn them to the advantage of humanity. However, nature seems to follow no moral code and to some extent, it can be seen as evil, even immoral in its action and inactions. When adults die through accidents of disease, there is always an allowance from religious perspective that they could have died in penance for their sins, in most communities this is universally recognized if not accepted. However, illness also strikes innocent children who are incapable of doing wrong and therefore, why them would they suffer the same as those who knowingly commit sins. If the concept behind the belief in God and religi on is that we should lead righteous and moral lives and those who do not will be punished, indeed it is said that the wages of sin are death. Ironically, hurricanes, tornados, and pestilence do not select their victims and therefore one is forced to question whether there is any merit in the natural laws that coincides with religious moral expectations. What is the point of leading moral lives if the good and evil are treated with the same lethal indifference by nature and why would God make it so? Another example of what makes the universe so irrationally constructed is the frugality with which abilities are distributed with each animal having so little control over its own pleasure. Elephants are bestowed with great strength but lack speed, humans have great intellect (Compared to beasts) yet they would be helpless without the