Accounting Coursework Example | Topics and Well Written Essays - 1000 words - 1

Accounting - Coursework Example However, since it is condemned by the law, any of these administrators who have been proven guilty has had to face the full wrath of the law (Konyama, 2013). In 2013, Mr. Trevor Courtney, the principal of Mascenic High School was charged for misappropriating the federal grant which had been allocated to his school during the 2012/13 calendar year. Although the money was meant to cater for the predetermined foundational and categorical programs, the principal decided to redirect the funds to other uses. By doing this, he was contravening the laws which require that such grants should not be used for any other project rather than the specified ones. Despite his vast wealth of experience in the teaching profession, Mr. Trevor decided to use this money for providing incentives and rewards to the school employees and students. In other words, a total of $3,800 was used to purchase Neuxus 7 tablets, iPods, iPads, visa and prepaid cards for the employees. Besides, he used a lot of money to acquire various school equipments such as flat TV screen, refrigerator, drier, Viking stove top and washer. Moreover, he extravagantly allocated huge sums of money for staff development tours which were organized in different parts of the country. By acting in such a manner, Mr. Trevor was violating the rules governing the use of federal grants in schools. As an administrator, he failed to acknowledge that the law is quite categorical on the way such grants should be spent. In fact, he should have known that it is against the federal spending policies to use school grants to buy incentives and rewards for the school employees. At the same time, he was very wrong for channeling these funds to the purchasing of school facilities and taking teachers to expensive motivational tours. This was a clear sign of the misappropriation of federal grants which had been allocated to his school to help in supporting the smooth flow of education. Therefore,

Follow instruction Assignment Example | Topics and Well Written Essays - 500 words

Follow instruction - Assignment Example My inspiration was the ability to control everything in my life as everything went according to my life. Simply put, I had everything going as I wished. To some extent, I even controlled my then boyfriend who we dated for approximately 6 years; throughout my campus life and after campus. Life was to change after campus when I realized that life is not about forcing things to happen but compromising on some things to gain others. My first blow was when my long time boyfriend left me after so many years of dating. He complained of the fact that I always controlled his life and I never gave him time to live his life. With time I decided to leave my home and live independently. Even after lot of advice that I was not prepared to live independently, I thought I was always right, so I moved out. It became very difficult to survive on my own especially without a job. In my mind I knew I was right. Since I was a graduate, I thought getting a job would be easy. This was the complete opposite as I struggled without a job and rent to pay. I suffered a lot in life and even opted to start drinking to seek solace. Life was getting worse by the day. I got a job later and moved out of town. It is at this juncture that my life started changing. I learnt that life is all about compromise. No person is right, and no person has the right to undermine and despise the other. With this bitter truth in my mind, I have learnt to live with all manners of people regardless of their social status, beliefs or even race. To some extent, I have changed for the better. I have moved on from my past mistakes and adopted a new lifestyle. I got married two years ago, and I have learnt to appreciate my husband whom we have a cute daughter. Conclusively, life changes play a critical role in shaping a new person. I am no longer proud and unappreciative of life’s little blessings as luck never waits for a person. I also learnt that forgiveness is vital in successful life. Forgiveness is not about

The Effects of New Technology in Human Lives Essay Example for Free

The Effects of New Technology in Human Lives Essay New technology impacts our daily lives in every field, from the cars we drive, cell phones we use, computers and networks we access and power we consume! In fact humans have always been greatly affected with the developments in new technology. However, nowadays new information technology is a bit more complex with cloud computing, new methods of security and data encryption! Its a universal fact that new information technology not only benefits programmers, database managers, hardware engineers and network analysts but it also benefits the common user as well. New information technology was developed in 1940s and 1950s for the better working of military and universities. There is a whole generation of kids now who are growing up not knowing what was before the internet and the cell phone. This new technology to the older generation is novice and unique in their lives. New science and technology offers breakthroughs in our life times and our childrens lifetimes that will significantly impact the world in which we live. It is believed that new medical science and technology will be able to cure cancer, HIV-AIDS and even the common cold! New medical technology is being continuously developed, from clinical trials for pharmaceuticals to robotics for complex surgery! New science and technology may also one day lead to mainstream alternative fuel vehicles, space travel for civilians, virtual reality conferences, a worldwide network of personal wireless electronics, data-transmission at the speed of thought, reversal of global warming and too many other innovations to mention. Latest research in computer science is not limited to medical, business, gadget, IT, space, education, etc. But it will mean better health, more knowledge and more power at our finger-tips. Some of the other hot topics in new research technology include environment and renewable energy, space science, electronics, stem-cell investigations and many others. All these developments in human lives is wholly credited to the amazing invention of computers! The computer application is used and acknowledged worldwide. New models of computers are emerging daily, having different features, unique shapes and attractive designs. Whether a new or used computer, it occupies a prominent place in our lives. Used and cheap computers are available in the market for the benefits of students and professionals, working mothers or for home-based jobs, from businesses to medicine, from education to aviation, from government departments to the corporate trading world, these used computers and refurbished laptops are performing amazing tasks! Cheap computers and refurbished laptops are available at very affordable rates to help students and young professionals to pursue their career. Business technology is developing everyday to help companies get an edge on their competition as well as bring more engaging products and services into the market place. But it must be realized that as new business technology will lead to more productivity, it will also create more competition. New technology, in years past, may have been inventing the wheel, the telescope, the printing press or the first steam-driven car. But it cannot be denied that new technology has driven societies towards greater health, wealth, security and well-being!

History Of Social Services In England Social Work Essay

History Of Social Services In England Social Work Essay In 1992 the Department of Health (DH) and the then, Social Services Inspectorate, in England, published the findings of a survey of two social services Departments in relation to abuse. This publication found there to be a lack of assessments in large numbers of elder abuse cases and little evidence of inter-agency cooperation. The report recommended guidelines to assist social services in their work with older people (DH/SSI 1992). During the 1990s concerns had been raised throughout the UK regarding the abuse of vulnerable adults. The social services inspectorate published Confronting elder abuse (SSI 1992) and following this, practice guidelines No longer afraid (SSI 1993). No longer afraid provided practice guidelines for responding to, what was acknowledged at that time, as elder abuse. It was aimed at professionals in England, Wales and Northern Ireland and emphasised clear expectations that policies should be multi-agency and also include ownership and operational responsibilities (Bennett et al 1997). This guidance was issued under section 7 of the Local Authority Social Services Act 1970 and gives local authority Social Service departments a co-ordinating role in the development and implementation of local vulnerable adult policies and procedures. In 2000, the department of Health published the guidance No Secrets. The purpose of No Secrets was aimed primarily at local authority social services departments, but also gave the local authority the lead in co-ordinating other agencies i.e. police, NHS, housing providers (DOH 2000). The guidance does not have the full force of statute, but should be complied with unless local circumstances indicate exceptional reasons which justify a variation (No Secrets, 2000) The aim of No Secrets was to provide a coherent framework for all responsible organisations to devise a clear policy for the protection of vulnerable adults at risk of abuse and to provide appropriate responses to concerns, anxieties and complaints of abuse /neglect (DOH 2000). Scotland Historical In December 2001, the Scottish Executive published Vulnerable Adults: Consultation Paper (2001 consultation) (Scottish Executive, 2001). This sought views on the extension of the vulnerable adults provisions to groups other than persons with mental disorder and the possible introduction of provisions to exclude persons living with a vulnerable adult, where the adults health is at risk. A joint inquiry was conducted by the Social Work Services Inspectorate and the Mental Welfare Commission for Scotland. Both of these agencies were linked with the central government of Scotland who had responsibility for the oversight of social work services and care and treatment for persons with mental health problems. In the report by the Scottish Executive (2004), a case of a woman who was admitted to a general hospital with multiple injuries from physical and sexual assault and who had a learning disability became the focus for change for Scotland in terms of adults who have been abused. The police investigation identified a catalogue of abuse and assaults ranging back weeks and possibly longer. In June 2003 the Minister for Education and Young People, Peter Peacock MSP, asked the Social Work Services Inspectorate (SWSI) to carry out an inspection of the social work services provided to people with learning disabilities by Scottish Borders Council. At the same time, the Mental Welfare Commission for Scotland (MWC) also undertook an inquiry into the involvement of health services, though worked closely with SWSI during its inquiry. The two bodies produced separate reports, but also published a joint statement (MWC and SWSI, 2004), which summarised their findings and stated their recommendations. The findings included: à ¢Ã¢â€š ¬Ã‚ ¢ a failure to investigate appropriately very serious allegations of abuse à ¢Ã¢â€š ¬Ã‚ ¢ a lack of information-sharing and co-ordination within and between key agencies (social work, health, education, housing, police) à ¢Ã¢â€š ¬Ã‚ ¢ a lack of risk assessment and failure to consider allegations of sexual abuse a lack of understanding of the legislative framework for intervention and its capacity to provide protection à ¢Ã¢â€š ¬Ã‚ ¢ a failure to consider statutory intervention at appropriate stages The Adult Support and Protection (Scotland) Act 2007 (ASPA) is a result of the events that were known as the Scottish Borders Enquiry. Following the various police investigations, it was identified that there were historical links between the client and the offenders who were later prosecuted in terms of statements held by social services department detailing the offenders behaviour towards the woman and that this information was held on file. The Scottish Executive (2004) described the case as extremely disturbing but even more shocking to many that so many concerns about this woman had been made known and not acted on. As a consequence, 42 recommendations from the inquiry were made and there was a specific recommendation which was taken to the Scottish Executive and involved the provision of comprehensive adult protection legislation as a matter of urgency as there had been concerns raised from political groups and high profile enquiries to provide statute for the protection of adults at risk of abuse in Scotland (Mackay 2008). The Scottish framework links with three pieces of legislation. In 2000, the Adults with Incapacity (Scotland) Act [AWISA 2000] was passed and focused on protecting those without capacity with financial and welfare interventions for those unable to make a decisions. Second, the Mental Health (Care and Treatment) (Scotland) Act (2003) [MHSA (2003)] modernised the way in which care and treatment could be delivered both in hospital and the community and improved patients rights. Finally, the Adult Support and Protection (Scotland) Act (2007) [ASPSA (2007)] widened the range of community care service user groups who could be subject to assessment, and mainly short-term intervention, if they were deemed to be adults at risk of harm. Mackay (2008) argues that the Scottish arrangements both mirror and differ from those of England and Wales. She maps out the intervention powers for adults at risk of harm into a type of hierarchical structure known as a pyramid of intervention which aims to reflect the framework of the various pieces of Scottish legislation and goes onto say that the principle underlying all of the legislation is minimum intervention to achieve the desired outcome. Critique of definitions. In England, the No Secrets (2000) guidance defines a vulnerable adult as a person aged 18 or over and who is or may be in need of community care services by reason of mental or other disability, age or illness; and who is or may be unable to take care of him or herself, or unable to protect him or herself against significant harm or exploitation (DOH 2000 Section 2.3) The groups of adults targeted by No Secrets were those who is or may be eligible for community care services. And within that group, those who were unable to protect themselves from significant harm were referred to as vulnerable adults. Whilst the phrase vulnerable adults names the high prevalence of abuse experienced by the group, there is a recognition that this definition is contentious. ADSS (2005). The definition of a vulnerable adult referred to in the 1997 consultation paper Who Decides issued by the Lord Chancellors Department is a person: who is, or may be in need of Community Care Services by reason of mental or other disability, age or illness: and who Is, or may be unable to take care of him or herself, or unable to protect him or herself against significant harm or exploitation (Law Commission Report 231, 1995) There are however broader definitions of vulnerability which are used in different guidance and in the more recent Crime and Disorder Act (1998) it refers to vulnerable sections of the community and embraces ethnic minority communities and people rendered vulnerable by social exclusion and poverty rather than service led definitions. There is concern, however, that the current England framework is more restricted than it should be, and that the problem is one of definition. The House of Commons Health Committee, says that No secrets should not be confined to people requiring community care services, and that it should also apply to old people living in their own homes without professional support and anyone who can take care of themselves (House of Commons Health Committee, 2007). Even within the ADASS National Framework (2005) it has been argued that vulnerability seems to locate the cause of abuse with the victim, rather than placing responsibility with the acts or omissions of others (ADASS, 2005) The Law Commission speaks favourably of the Safeguarding Vulnerable Groups Act 2006, which, it says, understands vulnerability purely through the situation an adult is placed [in] (Law Commission, 2008). It is now becoming questionable whether the term vulnerable be replaced with the term at risk. If we were to look at the current legislation in England surrounding the investigations of abuse to adults, there are none, however there are underpinning pieces of legislation which whilst not in its entirety focus specifically on the adult abuse remit, but can be drawn upon to protect those most vulnerable. There are many duties underpinning investigations of adult abuse, but no specific legislation. The NHS and Community Care Act 1990, section 47 assessments can be implemented in order to consider an adults need for services and can therefore consider any risk factors present at the time of the assessment. From this, assessment and commissioned services can support people who have been abused or can prevent abuse from occurring. The National Assistance Act (1948) deals with the welfare of people with disabilities and states that the: local authority shall make arrangements for promoting the welfare of person whosuffers from a mental disorderwho are substantially and permanently handicapped by illness, injury or congenital deformity or other disabilities and gives power to provide services arising out of an investigation out of the NHS Community care Act 1990. (Mantell 2009). The Fair Access to Care Services 2003 (FACS) recognises that community care services will be a vital aspect of adult protection work (Spencer- Lane, 2010). Interestingly the eligibility criteria that superseded Fair Access to Care from April 2010 (Prioritising Need in the context of Putting People First: A whole systems approach to eligibility for Social Care), continues to place adults who are experiencing, or at risk of experiencing abuse or neglect, in Critical and substantial needs criteria banding, as FACS did. Another definition of a vulnerable adult is cited within The Safeguarding Vulnerable Groups Act (2006), (SVG Act 2006), and defines a vulnerable adult as: A person is a vulnerable adult if he has attained the age of 18 and: (a)he is in residential accommodation, (b)he is in sheltered housing, (c)he receives domiciliary care, (d)he receives any form of health care, (e)he is detained in lawful custody, (f)he is by virtue of an order of a court under supervision by a person exercising functions for the purposes of Part 1 of the Criminal Justice and Court Services Act 2000 (c. 43), (g)he receives a welfare service of a prescribed description, (h)he receives any service or participates in any activity provided specifically for persons who fall within subsection (9), (i)payments are made to him (or to another on his behalf) in pursuance of arrangements under section 57 of the Health and Social Care Act 2001 (c. 15), or (j)he requires assistance in the conduct of his own affairs. This particular act appears to take an alternative approach to the term vulnerability. It refers to places where a person is placed and is situational. (Law Commission, 2008). Following the consultation of No Secrets, one of the key findings of the consultation was the role that the National Health Service played in relation to Safeguarding Vulnerable adults and their systems. The Department of Health produced a document titled Clinical Governance and Adult Safeguarding- An Integrated Process (DOH 2010). The aim of the guidance is to encourage organisations to develop processes and systems which focused on complaints, healthcare incidents and how these aspects fall within the remit of Safeguarding processes and to empower reporting of such as it identified that clinical governance systems did not formally recognise the need to work in collaboration with Local Authorities when concerns arise during healthcare delivery. The definition of who is vulnerable in this NHS guidance, refers to the Safeguarding Vulnerable Groups Act (2006) and states that any adult receiving any form of healthcare is vulnerable and that there is no formal definition of vulnerability within health care but those receiving healthcare may be at greater risk from harm than others (DOH 2010). In the Care Standards Act 2000 it describes a Vulnerable adult as: (a) an adult to whom accommodation and nursing or personal care are provided in a care home; (b) an adult to whom personal care is provided in their own home under arrangements made by a domiciliary care agency; or (c) an adult to whom prescribed services are provided by an independent hospital, independent clinic, independent medical agency or National Health Service body. Similar to the Safeguarding Vulnerable Groups Act, the Care Standards Act 2000 classifies the term vulnerable adult as situational and circumstantial rather than specific and relevant to a persons individual circumstance. Spencer-Lane (2010) says that these definitions of vulnerability in England have been the subject of increasing criticism. He states that the location of the cause of the abuse rests with the victim rather than the acts of others; that vulnerability is an inherent characteristic of the person and that no recognition is given that it might be contextual, by setting or place that makes the person vulnerable. Interestingly Spencer -Lane (2010) prefers the concept of adults at risk. He goes on to suggest a new definition that adults at risk are based on two approaches as the Law Commission feel that the term vulnerable adults should be replaced by adults at risk to reflect these two concerns: To reflect the persons social care needs rather than the receipt of services or a particular diagnosis What the person is at risk from whether or not the term significant harm should be used but would include ill treatment or the impairment of health or development or unlawful conduct which would include financial abuse Spencer-Lane (2010) also argues that with the two approaches above, concerns remain regarding the term significant harm as he feels the threshold for this type of risk is too high and whether the term in its entirety at risk of harm be used whilst encompassing the following examples: ill treatment; impairment of health or development; unlawful conduct. Unlike in Scotland, there are no specific statutory provisions for adult protection; the legal framework is provided through a combination of the common law, local authority guidance and general statute law (Spencer-Lane 2010). Whereby in England the term vulnerable adult is used, in Scotland the term in the Adult Support and Protection (Scotland) Act 2007 uses the term adults at risk. This term was derived by the Scottish Executive following their 2005 consultation were respondents criticised the word vulnerable as they believed it focussed on a person disability rather than their abilities, hence the Scottish executive adopted the term at risk (Payne, 2006). Martin (2007) questions the definition of vulnerability and highlights how the vulnerability focus in England leaves the deficit with the adult, as opposed to their environment. She uses the parallel argument to that idea of disabling environments, rather than the disabled person, within the social model of disability. She goes on to comment that processes within society can create vulnerability. People, referred to as vulnerable adults, may well be in need of community care services to enjoy independence, but what makes people vulnerable is that way in which they are treated by society and those who support them. It could be argues that vulnerability and defining a person as vulnerable could be construed as being oppressive. This act states that an adult at risk is unable to safeguard their own well-being, property, rights or other interests; at risk of harm and more vulnerable because they have a disability, mental disorder, illness or physical or mental infirmity. It also details that the act applies to those over 16 years of age, where in England the term vulnerable adult is defined for those over the age of 18 and for the requirement under the statute is that all of the three elements are met for a person to be deemed at risk. ADASS too supports the use of risk as the basis of adult protection, although its definition differs from the one used in Scotland. It states that an adult at risk is one who is or may be eligible for community care services and whose independence and wellbeing are at risk due to abuse or neglect (ADASS, 2005) The ASPSA (2007) act The Scottish Code of Practice states that no category of harm is excluded simply because it is not explicitly listed. In general terms, behaviours that constitute harm to others can be physical (including neglect), emotional, financial, sexual or a combination of these. Also, what constitutes serious harm will be different for different persons. (Scottish Government, 2008a p13). In defining what constitutes significant harm, No Secrets (2000) uses the definition of significant harm in who decides? No Secrets defines significant harm as:- harm should be taken to include not only ill treatment (including sexual abuse and forms of ill treatment which are not physical), but also the impairment of, or an unavoidable deterioration in, physical or mental health; and the impairment of physical, intellectual, emotional, social or behavioural developments (No Secrets, 2000. The ASPA (2007) act also goes onto detail that any intervention in an individuals affairs should provide benefit to the individual, and should be the least restrictive option of those that are available thus providing a safety net on the principles of the act (ASPA, 2007). The Adult Support and Protection (Scotland) Act 2007 says: harm includes all harmful conduct and, in particular, includes: conduct which causes physical harm; conduct which causes psychological harm (e.g. by causing fear, alarm or distress) unlawful conduct which appropriates or adversely affects property, rights or interests (e.g. theft, fraud, embezzlement or extortion) conduct which causes self-harm N.B conduct includes neglect and other failures to act, which includes actions which are not planned or deliberate, but have harmful consequences Interestingly the Mental Capacity Act 2005 (section 44) introduced a new criminal offence of ill treatment and wilful neglect of a person who lacks capacity to make a relevant decision. It does not matter whether the behaviour toward the person was likely to cause or actually caused harm or damage to the victims health. Although the Mental Capacity Act mainly relates to adults 16 and over, Section 44 can apply to all age groups including children (Code of Practice Mental Capacity Act 2005). The Association of Directors of Social Services (ADSS) published a National Framework of Standards to attempt to reduce variation across the country (ADSS 2005). In this document the ADSS 2005 updated this definition above to :- every adult who is or may be eligible for community care services, facing a risk to their independence (ADSS 2005 para 1.14). England and Scotland differences with policy/legislation Definition of vulnerability Three part definition to definition of at risk of harm Harm might be caused by another person or the person may be causing the harm themselves no category of harm is excluded simply because it is not explicitly listed. In general terms, behaviours that constitute harm to others can be physical (including neglect), emotional, financial, sexual, or a combination of these. Also, what constitutes serious harm will be different for different persons. Code of Practice, Scottish Government (2008) Defining vulnerable: adult safeguarding in England and Wales Greater level of contestation in defining VA in adults than children. Doucuments in wales and England are very similar. In safe hands document is greater but both are issued under the provision of section 7. Whilst they are guidance, there is a statutory footing behind them. No Secrets (DH2000) defines vulnerable in a particular way: Is a person who is or may be in need of community care services by reason of mental or other disability, age or illness; and who is or may be unable to take care of him or herself, or unable to protect him or herself against significant harm or exploitation. No Secrets paragraph 2.3 Lord Chancellors Department, Who Decides (1995) The ASP Act introduces new adult protection duties and powers, including: Councils duty to inquire and investigate Duty to co-operate Duty to consider support services such as independent advocacy Other duties and powers visits, interviews, examinations Protection Orders: assessment, removal, banning and temporary banning Warrants for Entry, Powers of Arrest and Offences Duty to establish Adult Protection Committees across Scotland Harm includes all harmful conduct and, in particular, includes: a) conduct which causes physical harm; b) conduct which causes psychological harm (for example: by causing fear, alarm or distress); c) unlawful conduct which appropriates or adversely affects property, rights or interests (for example: theft, fraud; embezzlement or extortion); and d) conduct which causes self-harm. An adult is at risk of harm if: another persons conduct is causing (or is likely to cause) the adult to be harmed, or the adult is engaging (or is likely to engage) in conduct which causes (or is likely to cause) self-harm N.B conduct includes neglect and other failures to act (Section 53)

Daniel Defoes Robinson Crusoe Essay -- Daniel Defoe Robinson Crusoe E

Daniel Defoe's Robinson Crusoe The balance between agency and the challenges to it proposed by unexplained or supernatural occurrences is of central importance in Daniel Defoe’s Robinson Crusoe. Additionally, the question of human control over various surroundings seemingly develops commensurate to the title character’s increased reliance on and understanding of his faith. That particular conflict is a replication of the overall theme of the narrative — Crusoe’s finding increasing discomfort the more familiar he becomes with his environment. For Defoe, then, familiarity is nothing if not problematic. Crusoe’s at times prosperous (and later at least tolerable and regimented) routine is interrupted at almost regular intervals throughout the text, raising issues of the importance of temporality and ultimately the role of individual hegemony in the surrounding world, whether that world is England, Brazil, the lonely island or the ship that leaves Crusoe there. The underlying reason for Crusoe’s suffering, and one to which he continually refers and bemoans, is his filial disobedience. This defiance is treated by Defoe as a representation of Adam’s fall, especially since he opens the narrative in the fashion of Genesis, focusing on Crusoe’s beginnings as a way to contextualize his later dire straits. By defying his father, Crusoe initiates the chaos that will come to define most of his adult life — undergoing a physical and spiritual disembarkation from England and the relative safety it represents. During his time in Brazil as a plantation owner, Crusoe foreshadows a later paradox; that futile are attempts to reinvent civilization after rejecting a preexisting model such as the father, whether that of religion or family... .... Perhaps, then, Crusoe is not an exception to the supernatural; like Poll and the vision of a black figure, much of Crusoe’s success on the island goes unexplained in terms of so-called normality. Poll, who is transplanted mysteriously across the island, is a smaller version of Crusoe, and the language he is able to speak mirrors that of Crusoe early during his captivity. By the same account, the black figure who comes to kill Crusoe but refrains from doing so is representative of a later Crusoe, who hedges between killing and sparing new human inhabitants on the island. As important as is Crusoe’s transformation from a figure around whom the supernatural operates to the embodiment of its prophecies, however, equally vital to the narrative is merely the fact that Crusoe has the agency to undergo that change despite constant challenges to temporal structure.

The Crucible: Evil And Greed In Man :: Essay on The Crucible

The Crucible: Evil and Greed In Man High personal, acquisitions, evil desires and massive greed took part in shortening the fuse of the chaotic corruption of the Salem witch trials. Amidst the quiet and peaceful period of the Puritan era in America, not everything seemed as they were. Disorder and sin heightened the animosity and deteriorated the very center of a solemn and strong virtuous society. The Puritan belief in the basic evil of man is evident in Arthur Millers The Crucible through the actions of Abigail Williams and Reverend Parris. The main character who first brings forth this ruckus is Abigail Williams. Her desire directs towards John Procter, a married man, and she does anything to win his heart. She even tries to put a hex on his wife, Elizabeth Procter. When Betty awakens and confronts Abigail, about the spell, "You did, you did! You drank a charm to kill John Procters wife" (Miller 19). This quote allows the reader to become aware of the severity of Abbys ruthlessness. Her loathing of Mrs. Procter goes to such great lengths that she would go beyond the point of extremities. An example of her demonic acts, is when she mutilates her stomach with a sewing needle and claims it to be Elizabeth Procters voodoo spell. "and struck two inches in the flesh of her belly, he draw a needle outshe testify it were your familiar spirit pushed it in." (Miller 71). From this, it can be conceived that she would disastrously knock down any obstacle to get what she wanted. Another character who brings greed upon themselves is the Reverend Parris. He uses his high social status as a priest as an excuse to obtain that of which he considers is a requirement for such a prestigious man as he believes to be. In an argument between Reverend Parris and Giles Cory, Giles disagrees on Parris having ownership of the chapel house and the amount of money he gets for his services. "Mr. Cory, you will look far for a man of my kind at sixty pound a year!" (Miller 28). His selfish self-centered ways are so perverse that he would take advantage of the Lord for his own prerogative. Reverend Parriss voracity overtakes him so much that it consumes him into callow motives. In a quarrel between John Procter and Reverend Parris, John brought up past preachings of Reverend Parris repeatedly demanding things of small detail. "But Parris came, and for twenty week he preachin nothin but golden candlesticks until he had

Kwanpen Case Study

Consumer Behavior: Singapore and desire for luxury: Singapore is among the top 10 destinations for luxury brands worldwide (69% of all usury retailers present). Luxury stores are present everywhere in the city more particularly In Orchard Road and shopping centers. Between 2006 and 2010, sales of luxury goods grew by 18% 1. Even if the sales have slowed down during the scrolls of 2009, they rose again In 2010 The luxury goods become more and more popular whatsoever watches, clothes or handbags.One of the mall reasons of this trend Is the growth of high-income households. The annual disposable incomes above US $75,000 increased by 4% between 2006 and 2010, so more Singapore are able to afford luxury goods. On the other hand their awareness to luxury brands (especially European ones) increased significantly. Luxury brands take more and more importance in lifestyle magazines and all others advertising mediums. We know that usually Asian people attach importance to the image. When they b uy a product they think about the image returned by this product.Many business men and women, with high Incomes, deal with foreign clients; they want to present a groomed Image. That Is the reason why they are willing to buy luxury products. Other high-income earners In Singapore are the experts. They tend to buy luxury goods and then Influence the local trends and the way Singapore see luxury products. This desire to own luxury brands coupled to high incomes and advertising presence in Medias will maintain and increase the demand for luxury brands. Luxury companies expected to benefit from important sales over the forecast period.However, growth of luxury goods seems not be able to affect non-luxury products, because most Singapore are still prudent with their spending. Why Singapore prefer global brands instead of local brands? 2 â€Å"Rider's digest trusted brand survey 2008†, 23 April 2011, My Paper According to the newspaper â€Å"My Paper† market survey, 26% of S ingapore favor local brands (so 74% favor global brands)2. Even if there are many strong local brands such as Tiger or Singapore Airlines the support of home- growth brands Is very low.So we will try to understand why Singapore have a preference for global brands instead of local brands. The mall reasons that come In mind are that Singapore attach a lot of Importance to their Image. The 2 notions of status and belonging are key points of the Asians consumer behavior. Singapore is a modern society Tanat Keeps peep collectivist relations slantingly. The Singapore society is highly, individuals are strongly sensible of their place thin the group, institution or society as a whole, and their attitude, dress and speech corresponding to their status.They are extremely fussy about the need to keep their dignity. They attach great attention to the choice of products; prices, brand and presentation should reflect its own social status. As to personal appearance, color, material and style of clothing, they must match the social status that defines the age, sex, occupation†¦ Singapore wear luxury goods show to others that you are part of high class. The quality of the product has less importance than the image that the brand will reflect. Awaken has the opposite positioning in Singapore.Belonging It is essential for Asian people to be accepted by his peers and the fear of rejection, exclusion, is intense, creating a need to always be part of the trendy and fashionable group. Singapore have a different approach of buying luxury goods compare to westerns people. They buy this kind of product to be a part of a group, because the trend is to buy western fashion products. It is a consequence of the westernizes. PERSONAL We can compare the Moscow pyramid of the western people and the one of Asian people.It appears that personal need which is very strong in western societies sonnets exist in Asians societies. Status Self-actualization SOCIAL Admiration Affiliation Belongin g Prestige Safety PHYSICAL Physiological The statement that Singapore prefer global brands can be contradicted by the fact that there are only a few Singapore brands, so we have the feeling that Singapore do not support their own brands. But in many industries and especially in the fashion industry, local brands suffer from the comparison with global brands.For the case of Awaken it is obvious that the brand is subjected to this specific consumer behavior. But in an other hand Awaken achieved to succeed n Hong Kong, a very similar market than Singapore. We can explain this by many facts. First Awaken is not seen as a local brand in Hong Kong, they overcame the Asian consumer behavior difficulties. We will now explain what the main defaults of the brand which prevent Awaken to succeed in Singapore. Brand equity & Obstacles 10 netter unreason ten salmonella's customer Attlee towards Awaken, lets study the key components of Awakener's brand equity.Thanks to the brand equity definition, 3 keys have to be taken in considerations: â€Å"The differential effect†, â€Å"the brand knowledge† and â€Å"the consumer response to marketing†. In the luxury market, the differentiation is based on what the brand reflects to the costumer and less on what the product is. Awaken is trying to differentiate himself from his competitors on the product characteristics (handmade, crocodile skin†¦ ). The Awakener's differentiation strategy is not appropriate with the luxury market where the differentiation is done through the brand image since the quality is implicit.Therefore there is a lack into the Awakener's brand equity. Since the three keys of the brand equity are pretty linked, the brand knowledge is weakened such as the consumer response to marketing. In order to give some recommendations to Awaken, it's relevant to focus on the sources of brand equity in order to understand what goes wrong with Awaken. There are three sources of brand equity that are : brand association, brand awareness and brand accessibility The brand awareness is the extent for a customer to recognize a brand and its elements.Awaken does not have a lot of brand awareness. Indeed, as our opinion poll pinpointed only 21% of the people do know that the brand exists. Moreover only 8% of the people recognized the brand logo and 59% did not really like it. Therefore it's hard to create a favorable attitude toward the brand and receptiveness to the message. The accessibility of the shops reinforces the brand awareness. Accessibility is how easy it is or how easy it seems to be, for customers to interact with and to purchase the brand.In the case of Awaken this component of the brand equity is well done since the number of point of sales correspond to such a product ‘E: one or two maximum in each principle market. This kind of strategy with a very exclusive distribution channel is very efficient especially in the luxury business. However the flags ships are a b it less luxurious and with less mantra than the other brands. For all those reasons, even if the accessibility is a drawback and could be improved. The last source of brand equity is the brand association. Brand association is relative to past experience between the customer and the brand.Product use and advertisement are the basis of this concept. As Awaken is not wildly spread in Singapore and does not do any advertisement, the costumer cannot easily associate the brand to anything. According to our opinion poll, it's clear that a large majority (79%) of the costumers does not have any mental association for this brand since they don't know the brand. For those that know the brand (21%) the mental map is as follow: As we can see on the mental map ( appendices B) all the associations that are made with the brand are very material and none is related to brand universe, Which is a basic feature in the luxury market.Now lets consider the uniqueness of the selling proposition that is à ¢â‚¬  fashionable, handmade and high quality crocodile product that last for life†. This positioning is quiet unique and in one hand can be a compelling reason to buy product from the brand but in the other hand in this market it's debatable whether this proposition is efficient. Indeed, the kind of costumer that buy products for the quality are not focus on fashion and are more likely to appreciate very classic model with a style that will last over the years.Last but not least the colors are too flashy for such a proposition ii a 30 years old woman can appreciate a pink purse but will it be ten same when seen Is pyramid of Awaken. Considering all tense International we can Dull As it appears on the pyramid some part of the pyramid are missing. Therefore we can conclude that the brand has not built a brand image yet. In Singapore their target market is very narrow. Indeed they target people with high incomes that are only looking for quality and don't care about consideratio ns such as: the image that is shown by the product.In Singapore people buy product to be part of a group and the rich people group like to buy European brands. Therefore the target market is very narrow. Recommendations Awakener's marketing strategy is not efficient. Gingersnap's market is a particularly one, as we pointed out in our first part. We do really think that Awaken should first redefine the target. The target is not clear, so the positioning does not match with the target expectations. So the positioning should be created for this specific target. Now, the positioning is focus on the product characteristics.But in a luxury market customers are less likely to buy a product for rational reasons (product's characteristics) than irrational ones (brand universe). So the key points on which Awaken should work salience, imagery, feelings and resonance, that is to say the missing points of the CUBE pyramid. Nowadays Awaken focus only on the product and the quality, they should de velop their brand. The brand is not valuable in Singapore. They do really have to work on the brand equity. The salience can be improved by the communications. As we mentioned Awaken do not use the media and either did not do any advertisements.So our recommendations to fix that would be to launch a communication campaign into specialized Medias, such as fashion magazines (Vogue, Ell†¦ ). We could also imagine exposing Awaken handbags in window-store in luxury hotel halls The biggest obstacle concerning the imagery is that Awaken is not seen as an international luxury brand. As explained before Singapore are more willing to buy global brands products instead of local rand's especially in the luxury market. Awaken cannot hide its Singapore origin, but the can make the customers forget about it.For instance they should hire western models instead of Asian ones and do brand endorsement with international stars which are particularly famous in Singapore. It will also show that the brand is well- known abroad. According to our opinion poll Awaken has no dominant â€Å"feeling†. They should develop the image of the brand so that they would be able to make the customer have specific feelings when they buy a handbag. The main feelings that must be developed are the social approval feeling that is common to almost all luxury brand and the security feeling to differentiate itself from its competitors.For instance they could associate themselves with a very famous international luxury watch company (as Jaeger Lecture or Role) to make crocodile skin bracelet. Consumer will associate the feelings of security and social approval of the watch brand with Awaken. And it will increase the international image of Awaken. The last feeling that Awaken should work on is the resonance. They should work on the brand universe to increase customer loyalty. Entering Into a Awaken snoop NAS to De a unlike experience. I nee should increase their shop standards.